It's not often the telematics industry gets mentioned in the mainstream media. So this morning's BBC Breakfast news report on how tracking devices are helping the UK motor industry to 'win the war against vehicle theft' was a really important moment.
The report was a response to the news that the number of car thefts has declined dramatically because of the use of telematics and other high-tech security features, such as immobilisers and smart keys.
The BBC reported that during the last seven years car thefts have fallen by around two-thirds and the vast majority of those thefts were of older vehicles, most of which were more than three years old.Last year 107,000 cars were stolen, down from 119,000 in 2010 and massively down on the 600,000 a year which were taken 20 years ago.
BBC transport correspondent Richard Scott reported that new cars in particular are becoming almost impossible to steal. And industry experts cited vehicle tracking devices as one of the main contributors to this dramatic change.
With 'smart keys' preventing thieves from starting vehicles on the road, many are now being loaded onto a trailer. But vehicles with sophisticated vehicle tracking systems - like ibox's Mates - are generally recovered quickly.
Andrew Miller, director of research at car insurance repair research centre, Thatcham, said the reduction in thefts was "due to the incredible improvements to a raft of security systems including alarms, locks, immobilisers, toughened glass and tracking devices".
Miller warned, however, that the industry couldn't afford to rest on its laurels as criminals were working hard to get round the new, high-tech security barriers. So vehicle tracking specialists need to stay one step ahead of the criminals by continuing to develop newer and more sophisticated devices. We are certainly committed to doing that, but it's nice to get a pat on the back from in such a high profile way.